Product Marketing Manager @ Tilt

Tilt (check us out here) is looking for a Product Marketing Manager to join our team and help us scale our business by leading our Go-To-Market strategy. This position is a full-time role reporting to the VP of Marketing. We want you to be successful here at Tilt! Below is a description of your role and responsibilities, including the things you will be held accountable for and the virtues, behaviors and competencies that are expected for this role.

Job Description: Roles & Responsibilities 🖇️

• Understand our market and customer: Conduct market research and analysis to identify customer jobs to be done, buying preferences, competitive landscape, and to stay up-to-date with industry trends, best practices, and emerging technologies.
• Messaging & Positioning: Create compelling and differentiated narratives that communicate the value and perspective of Tilt to address challenges faced by our customers. You will develop a deep understanding of customer personas and pain points to inform messaging and positioning.
• Influence marketing strategy: Collaborate with the Marketing team to permeate product messaging across customer-facing communication, develop and execute marketing campaigns and programs, and influence content strategy.
• Strengthen product launches: Develop go-to-market strategies and plans to drive the adoption and success of Tilt’s product and features, infusing customer empathy and market knowledge along each touchpoint of the customer’s journey.
• Effectively enable sales: Package customer problems, market knowledge, and solution benefits to develop and deliver high-impact sales enablement materials, including sales scripts, presentations, one sheets, battle cards, case studies, and more, in partnership with our enablement team.

You’re a great fit if 😍

• You have 2+ years in a Product Marketing role
• You have experience driving direction and alignment with cross-functional teams, specifically demonstrating relationships with Product, Sales, and Customer Success teams
• You can demonstrate the ability to gather and interpret data from various sources to provide actionable insights and recommendations for product strategy and positioning
• You have proven ability to execute strategically with a focus on measurable outcomes, focusing on the impact of your work against key metrics in a fast-growing SaaS company
• You have the ability to influence and build trust among all functions and levels of the organization
• You are a self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
• You possess a strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
• You have excellent technical comprehension and market understanding
• You have relevant persona and product experience in the HR software space

Virtues/Competencies:

1. Health & Family First

You balance work and personal life effectively

You get things done at a pace consistent with the business needs

You show up and are reliable

You encourage others to put their health and family first

2. Autonomy + Team. Always

You are highly organized and can manage multiple priorities and deadlines at once

You are focused on scale and building - you understand that pace is equally as important as quality

3. Be Curious

When you don’t have all of the answers, you dig in and ask questions

You don’t let negative assumptions drive your actions and instead assume positive intent and find truth

You are intentional in discovering the paths of self development Tilt has to offer and seek out opportunities to engage in professional growth

4. Love Our Customers

You show empathy and compassion; you strive to meet people where they are to offer maximum support

5. Fearlessly Flexible

You go with the flow and deal with (lots) of ambiguity

You’re not afraid to work without clear direction

Total Compensation 💰

The projected annual salary range is $115,000 - $125,000USD plus stock options (ISOs), because we believe everyone should have some stake in our business. We are people-first and this ain’t some PR jazz, we truly give a damn about our peeps!

Additional benefits include:

Comprehensive medical, dental, and vision benefits paid at 100% for all employees and 50% for dependents.

401k + match (100% match on the first 3%, 50% match on the next 2%)

$100 monthly to spend on “What Matters Most”

Responsible Time Off - take what you need, when you need it!

More about our amazing Perks and Benefits can be found here!

More about Tilt

Tilt’s mission is big: make leave not suck. We are building a product that makes it easy for people to switch between work and life. If you join us, you’ll be part of a fearless band of humans helping employers balance empathy with economics. We’re changing the status quo and it’s hard. You should know that now. You should also know that joining Tilt means the opportunity to be a change-maker. We’re thinkers, doers, revolutionaries, dreamers, get shit done-ers, and bold enough to tackle a really complex space.

Remote Work & Flexibility 🌸

We are a fully remote company. We are committed to being fearlessly flexible and ensuring that all employees are set up and have the autonomy to do their best work, as well as have the balance to care for their health, family and life outside of work. Overall, we trust our team and are focused on outcomes not outputs.

Equal Opportunity Employer 🌎

We celebrate and support our differences. We believe in the power of equality which is why we are an equal opportunity employer. Employment at Tilt is based solely on a person’s merit and qualifications related to their professional competence. Tilt does not discriminate against any employee or applicant because of race, color, creed, religion, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law. We comply with all applicable national, state, and local laws pertaining to nondiscrimination and equal opportunity.

You must be authorized to work in the US.

So what do you say? Do you want to join our team?