About Legacy Farmer

Legacy Farmer helps American farmers and ranchers master their finances and maintain their legacy. We exist to protect the legacy of agriculture, one family farm at a time, through smart systems, sharp strategy, and marketing that actually converts. We move fast, care deeply about results, and hold ourselves to a high standard of performance. Legacy Farmer is always looking for growth-oriented, high performance people ready to deliver amazing results for our clients and team.

What’s in it for you?

• Remote - US
• Total Compensation: $60,000 + $10,000 in eligible bonuses
• Fully Remote
• Uncapped PTO (Within Reason)

Role Overview

We are looking for a data-driven Funnel Conversion Specialist to lead our testing strategy and enhance conversion performance across all digital marketing channels. You will be responsible for managing the end-to-end optimization of our funnels (Demo, Story, and Proven System), ensuring every step is tracked, measured, and improved to drive high-quality leads into our pipeline. This role reports to the Marketing Manager.

Key Responsibilities

Conversion Rate Optimization (CRO) & Testing

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
• Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
• Prioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates).
• Maintain a weekly testing cadence and ensure 100% documentation of results.

Campaign & System Management

• Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions.
• Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
• Maintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pages.
• Follow established SOPs for funnel test launches to ensure tracking is firing correctly before going live.

Tracking, Reporting & Measurement

• Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
• Set up and manage Cometly dashboards and Ninety scorecards to monitor real-time performance.
• Perform regular audits of all report metrics to identify and fix data flow discrepancies.
• Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Experience and Qualifications Required:

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization.
• Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion.
• Analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities.
• Strong project management skills and the ability to work independently in a fast-paced, remote environment.
• Bonus: Agriculture background or experience in financial education industries.

A 2-minute video introducing yourself and explaining why you’re a great fit for this role will be required to be considered for this role.

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