Role Overview

The Creative Strategist is the engine behind our paid ad performance. You’ll study what works deeply and use data to craft the next wave of winning ideas. Your focus is turning audience psychology into scroll-stopping ads that convert across Meta, TikTok, and Google. You’ll bridge creative, strategy, and media — analyzing results, writing ad concepts, and ensuring the right assets go live at the right time.

This is not a “creative brainstormer” role. It’s about performance storytelling — connecting data and psychology to drive results.

What's in it for you?

• Location: Fully Remote
  
• Office Hours : Flexible 8:00am - 6:00 PM CST
• Uncapped PTO (within Reason)

Key Responsibilities

• Analyze and optimize: Review top-performing ads weekly to identify creative patterns, psychological triggers, and messaging trends that drive CTR, CVR, and ROAS.
  
  
• Write new ads: Produce ad copy and creative briefs for Meta, TikTok, and Google — ensuring alignment with audience insights, positioning, and funnel stage.
  
  
• Strategic direction: Develop hypotheses and testing plans for creative iterations (e.g., hooks, angles, CTAs, visuals).
  
  
• Cross-team collaboration:
  
  
  • Work directly with the creative team to manage ad asset production, track deadlines, and ensure revisions are implemented quickly.
    
    
  • Communicate with media buyers to determine launch timing, testing structure, and next steps based on performance data.
    
    
• Creative reporting: Compile performance snapshots and insights to share with leadership, highlighting what’s working, what’s not, and what’s next.
  
  

What Success Looks Like

• Consistent increase in ad performance metrics (CTR, CVR, ROAS).
• A clear, fast-moving creative testing pipeline with minimal lag between ideas → production → launch.
• Media buyers and creative teams operate in sync because of your communication and clarity.
• Every ad launched is intentional — backed by data, psychology, and strategic insight.
  
  

Requirements

• 2–4 years in paid media, copywriting, or creative strategy (Meta/TikTok/Google Ads experience required).
• Deep understanding of ad psychology, creative frameworks, and storytelling that sells.
• Strong written communication — you can turn a data trend into a compelling narrative.
• Proactive project management skills; thrives in fast-moving, performance-driven environments.
• Bonus: Experience in agriculture, small business, or financial education industries.
  
  

Why This Role Matters

You are the translator between data and emotion. The person who sees why a hook works — and builds the next one. You make creative decisions that move the needle, not just fill a queue.